Recent Podcast Articles
- The 13 Critical Podcast Statistics of 2018. Convince & Convert. 01-2019.
- The jump in popularity in podcasts. CBS News Poll. 01-2019.
- Podcasts: An Untapped Marketing Opportunity. Think Advisor. 01-2019.
- The Golden Age of podcasts. CBS Sunday Morning. 01-2019.
- Podcasts: The Next Marketing Solution for Event Pros. Special Events. 01-2019.
- Why the podcast revolution is here to stay. LA Times. 12-2018.
- ‘Intimacy plus’: Is that what makes podcasts so popular? BBC News. 12-2018.
- Why Are Podcasts Gaining In Popularity? Forbes. 10-2018.
- What’s Really Driving The Limitless Growth Of Podcasts. Forbes. 10-2018.
- What’s Next For Podcasting? Tech Crunch. 10-2018.
- Podcasting continues its meteoric rise, creating more opportunities for marketers. Martech Today. 08-2018.
- The resurgence of audio and the rise of the podcast. Charleston Scene. 08-2018.
- Podcasts More Popular than Blogs. Search Engine Journal. 07-2018.
- A third of Americans say they’ve listened to a podcast in the last month. Business Insider. 06-2018.
Source: podcastinsights.com
Basic Podcast Information
- 16 million people in the US are “avid podcast fans”.
- Podcast listeners subscribe to an average of 6 shows.
- Podcast listeners listen to an average of 7 different shows per week.
- Podcasts are permanent, once posted, they are always there for others to listen to.
- Unlike other forms of broadcast media, podcasts can be heard at the listener’s convenience, regardless of time, day, etc.
- Podcasts are far more cost effective than other traditional methods of advertising.
- Podcasts are portable, they can be listened to anywhere someone has their cell phone or other device to play a podcast, whether they have cell/internet service or not, at any time..
- Podcasts make information personal, due to the amount of time given to discuss concepts, ideas, events, businesses and on and on. Interviewing someone who has a passion for what they do, translates to the listener. You can hear a smile!
- Doing a podcast helps further connect the listener to the speaker/one being interviewed, much stronger than just a web page. This also helps drive brand awareness in the mind of the listener.
- Podcast listeners are loyal to the podcast and/or the host and return to listen again.
- Podcast listeners are more likely to follow companies and brands on social media.
- Podcast listeners are more likely to subscribe to Netflix or Amazon Prime (meaning they are less likely to be exposed to TV advertising).
Podcast Statistical Facts
- 94% of podcast listeners are much more active on several social media channels.
- 80% listen to all or most of each episode.
- 69% agree that podcast ads made them aware of new products or services.
- 69% of podcasts are listened to on a smartphone.
- 65% of monthly podcast listeners have been listening for less than 3 years.
- 64% of the US population is familiar with the term “podcasting”.
- 56% of podcast listeners are Male.
- 50% of all US homes are podcast fans.
- 49% of podcast listening is done at home.
- 45% of monthly podcast listeners have household income over $75K.
- 44% (124 million) of the US population has listened to a podcast.
- 36% of podcast listeners are non-white.
- 31% of podcast listening is done on a computer.
- 27% of US podcast listeners have a 4-year college degree.
- 26% (73 million) listen to podcasts at least every month.
- 22% listen while driving (in a vehicle).
- 19% of listeners increase the speed (listen faster).
- 17% (48 million) listen to podcasts weekly
Sources:
https://www.podcastinsights.com
https://www.nielsen.com