The Power of Podcasting

Recent Podcast Articles


2018 Podcast Statistics

Source: podcastinsights.com

Basic Podcast Information

  • 16 million people in the US are “avid podcast fans”.
  • Podcast listeners subscribe to an average of 6 shows.
  • Podcast listeners listen to an average of 7 different shows per week.
  • Podcasts are permanent, once posted, they are always there for others to listen to.
  • Unlike other forms of broadcast media, podcasts can be heard at the listener’s convenience, regardless of time, day, etc.
  • Podcasts are far more cost effective than other traditional methods of advertising.
  • Podcasts are portable, they can be listened to anywhere someone has their cell phone or other device to play a podcast, whether they have cell/internet service or not, at any time..
  • Podcasts make information personal, due to the amount of time given to discuss concepts, ideas, events, businesses and on and on. Interviewing someone who has a passion for what they do, translates to the listener. You can hear a smile!
  • Doing a podcast helps further connect the listener to the speaker/one being interviewed, much stronger than just a web page. This also helps drive brand awareness in the mind of the listener.
  • Podcast listeners are loyal to the podcast and/or the host and return to listen again.
  • Podcast listeners are more likely to follow companies and brands on social media.
  • Podcast listeners are more likely to subscribe to Netflix or Amazon Prime (meaning they are less likely to be exposed to TV advertising).

Podcast Statistical Facts

  • 94% of podcast listeners are much more active on several social media channels.
  • 80% listen to all or most of each episode.
  • 69% agree that podcast ads made them aware of new products or services.
  • 69% of podcasts are listened to on a smartphone.
  • 65% of monthly podcast listeners have been listening for less than 3 years.
  • 64% of the US population is familiar with the term “podcasting”.
  • 56% of podcast listeners are Male.
  • 50% of all US homes are podcast fans.
  • 49% of podcast listening is done at home.
  • 45% of monthly podcast listeners have household income over $75K.
  • 44% (124 million) of the US population has listened to a podcast.
  • 36% of podcast listeners are non-white.
  • 31% of podcast listening is done on a computer.
  • 27% of US podcast listeners have a 4-year college degree.
  • 26% (73 million) listen to podcasts at least every month.
  • 22% listen while driving (in a vehicle).
  • 19% of listeners increase the speed (listen faster).
  • 17% (48 million) listen to podcasts weekly

Sources:

https://www.podcastinsights.com
https://www.nielsen.com